{"id":637,"date":"2018-10-30T10:09:00","date_gmt":"2018-10-30T09:09:00","guid":{"rendered":"https:\/\/www.blackhatlinks.com\/blog\/?p=637"},"modified":"2019-04-05T14:01:59","modified_gmt":"2019-04-05T12:01:59","slug":"the-best-landing-page-optimization-guide-for-2019","status":"publish","type":"post","link":"https:\/\/www.blackhatlinks.com\/blog\/the-best-landing-page-optimization-guide-for-2019\/","title":{"rendered":"The Best Landing Page Optimization Guide"},"content":{"rendered":"

The Best Landing Page Optimization Guide<\/h1>\n

\"The<\/p>\n

 <\/p>\n

Landing page optimization<\/strong> is a huge part of all successful online marketing campaigns. More than often, we’re obsessed with the idea that we need more and more traffic and we forget to ask ourselves a fundamental question:<\/p>\n

 <\/p>\n

Is our website specifically built to sell our products and\/or services to our audience?<\/p>\n

 <\/p>\n

Have you ever browsed a website that just feels<\/strong> easy to use and buy from? Alternatively, have you ever entered a website ready to buy its products, but you just didn’t know<\/strong> where to click<\/strong> to purchase their goods?<\/p>\n

I’ve personally been on both sides of this story. I\u2019ve seen websites that drive considerable traffic, but have fundamental flaws in its design and therefore, can\u2019t seem to convert (or at least not as much as they should). Businesses and marketers alike actually lose money on these websites, even though they’ve invested in top of the line backlinks and copywriting.<\/p>\n

Why?<\/strong><\/p>\n

Well, simply said, because they forgot to invest in proper landing page optimization. Allow me to explain:<\/strong><\/p>\n

 <\/p>\n

What is Landing Page Optimization?<\/h2>\n

 <\/p>\n

\"The<\/p>\n

 <\/p>\n

Landing page optimization allows you to turn your page into a conversion magnet to people that click your search engine results listing because it is scientifically designed to hook your target audience<\/strong> with content relevant to your ads and descriptions.<\/p>\n

People instinctively know they\u2019re in the right place, but how<\/strong> is this possible?<\/p>\n

If you’re methodical in your testing (we’ll teach you how in this guide), you’ll boost the number of subscribers, sales and\/or conversions<\/strong> in your website, even if you haven’t boosted your traffic numbers lately.<\/p>\n

From a financial standpoint, it makes a lot of sense: if we’re willing to invest resources into getting to the #1 spot in our target keywords, we should definitely invest time into making sure they actually convert<\/strong> once our prospects are here!<\/p>\n

So, where do we start? We’re going to start with the most effective method: Landing Page A\/B Testing<\/strong>.<\/p>\n

 <\/p>\n

Landing Page Optimization: What is A\/B Testing<\/h2>\n

 <\/p>\n

\"The<\/p>\n

 <\/p>\n

Landing page A\/B testing is in a nutshell, a method to compare two versions of a webpage to see which one is more effective when it comes to conversions. Notice we mention “conversions<\/em>“, and this could be anything from subscribing to your newsletter, clicking your call to actions and even buying products.<\/p>\n

You’ll “test drive” both versions, specifically by getting visitors to browse both iterations of your landing page, gather data and finally decide: which version is objectively better<\/strong>.<\/p>\n

The principles behind these tests are simple enough:<\/p>\n

 <\/p>\n