{"id":515,"date":"2018-08-19T16:03:45","date_gmt":"2018-08-19T14:03:45","guid":{"rendered":"https:\/\/www.blackhatlinks.com\/blog\/?p=515"},"modified":"2019-04-05T14:03:29","modified_gmt":"2019-04-05T12:03:29","slug":"how-to-rank-with-rich-snippets-seo-in-2018","status":"publish","type":"post","link":"https:\/\/www.blackhatlinks.com\/blog\/how-to-rank-with-rich-snippets-seo-in-2018\/","title":{"rendered":"How To Rank With Rich Snippets SEO"},"content":{"rendered":"

\"How<\/p>\n

How To Rank With Rich Snippets<\/h1>\n

Rich snippets<\/strong>, or as many SEO call them, Google Snippets<\/strong>, have been around since 2009. And after nine years of continuous tweaking, tests and breakthroughs, we can finally say it has become an element every online marketer needs to optimize for. But what are they exactly?<\/p>\n

 <\/p>\n

Featured snippets in search<\/a> are brief answers to a user’s particular query. Basically, Google extracts information from one of the top-ranking pages that, they believe, best answers the question and displays it on top of Google search results.<\/p>\n

 <\/p>\n

The idea is to have a user’s question answered before actually clicking the website link and reading more about it. The idea of having a user read the answer to his or her question before actually entering your website seems bad for your metrics and ranking, but research shows this is not<\/strong> the case as long as you structure your data in a way that makes your prospects to go to your website (more on that later).<\/p>\n

\"Rich

Rich Snippet, or Google Snippet Example<\/p><\/div>\n

 <\/p>\n

So, why are these rich snippets so important in SEO today?<\/p>\n

 <\/p>\n

Because they translate into more traffic for you!<\/strong> They occupy the very top of the search engine results (even above websites ranking #1 for a specific keyword), and it\u2019s usually all about optimizing content you\u2019re already ranking for, making it a fairly low cost- high benefit activity.<\/p>\n

 <\/p>\n

On this guide I’m going to quote hard data<\/strong> on why you should be optimizing for rich snippets, and how you can opt in for some of these amazing traffic funnels today!<\/strong><\/p>\n

 <\/p>\n

Why You Should Rank For Rich Snippets<\/h2>\n

 <\/p>\n

Alright, so you’re probably wondering how exactly rich snippets guarantee you more traffic and are so important in SEO today. Let’s look at the numbers:<\/p>\n

 <\/p>\n

Search Engine Land published a case study where the website’s click-through rate went from 2% to 8%, which in turn translated to a massive organic traffic increase of 677%!<\/a><\/p>\n

 <\/p>\n

AHREF also published two massive posts explaining the important of featured snippets in today’s SEO game. They were able to determine that at least 12.29% of all queries<\/strong> have their very own featured snippets. This number has likely<\/strong> increased<\/strong> since then.<\/p>\n

 <\/p>\n

\"SERP

SERP Front Page Click Distribution<\/p><\/div>\n

 <\/p>\n

 <\/p>\n

They also found out that the click distribution on Google’s search engine first page results for these queries, and they found out that rich snippets effectively take around 8.6% of the total clicks<\/strong>, while the first result on the listings takes 19.6% of the clicks in the search engine results frontpage.<\/p>\n

 <\/p>\n

This means, that before rich snippets were introduced, around 26% of all the clicks on searches went straight to the first URL on the SERP. Now, rich snippets can take almost 9% of the total clicks for themselves.<\/p>\n

 <\/p>\n

So, what does this means?<\/p>\n

 <\/p>\n

    \n
  1. If you’re not ranking #1 for a specific keyword that also has a rich snippet, you can potentially snatch it and get a massive traffic boost<\/strong> to your website.<\/li>\n
  2. If you’re already #1 for a keyword or query, you need to secure the rich snippet if you want to keep your usual traffic. Not doing so can lead to a 31% decrease in your traffic for said keyword!<\/li>\n
  3. Online marketers that are creative on the way they present and format their content for google snippets can opt-in for massive traffic gains.<\/li>\n<\/ol>\n

     <\/p>\n

    So, as the data suggest, getting a rich snippet for your website can lead to an increase in traffic and rankings<\/strong>, and not doing so will no doubt cost you potential customers and users.<\/p>\n

     <\/p>\n

    Another reason to rank for featured snippets, is because they\u2019re mostly triggered by longtail keywords. This means, that the more thorough, and well formatted your content is, the more rich snippets you\u2019ll have a chance to rank for.<\/p>\n

     <\/p>\n

    Types of Rich Snippets<\/h2>\n

     <\/p>\n

    Featured snippets usually answer why\/how\/where\/what\/who types of questions with a summary, a small list, table or even a YouTube video. It comes with a page title and link to the website where this information is hosted.<\/p>\n

    If you\u2019re wondering what the top five rich snippet trigger words are, I\u2019ve put up a quick list for you based on Ahref\u2019s data:<\/p>\n