{"id":1551,"date":"2020-06-29T14:48:32","date_gmt":"2020-06-29T12:48:32","guid":{"rendered":"https:\/\/www.blackhatlinks.com\/blog\/?p=1551"},"modified":"2020-06-16T09:26:22","modified_gmt":"2020-06-16T07:26:22","slug":"structured-data-seo","status":"publish","type":"post","link":"https:\/\/www.blackhatlinks.com\/blog\/structured-data-seo\/","title":{"rendered":"Structured Data SEO Guide [Free Tools Included]"},"content":{"rendered":"

Structured Data SEO Mega Guide [Free Tools Included]<\/h1>\n

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Structured data SEO plays a major role in search engine results page visibility. Especially amongst highly competitive verticals.<\/p>\n

It helps listings establish authority, relevance, boosts click-through rates, and conversions all in a single swoop!<\/p>\n

And today, we’re going to detail exactly how to leverage structured data for SEO for your business and include our favorite tools.<\/p>\n

Let’s begin!<\/p>\n

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What is Structured Data SEO<\/h2>\n

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Structured data SEO is all about using a standardized format to mark up the information on a website. This helps the search engine understand what the webpage is about.<\/p>\n

So, if a website wishes that a specific piece of content represents an idea or thing in specific (a recipe, a job listing, a product, etc.) then they’ll need to use structured data for SEO.<\/p>\n

Here’s what some schemas look like in the SERPS:<\/p>\n

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As you can tell structured data organizes and marks up your website code (thus helping google bots), but it also changes the way people look at your listings in the SERP positively.<\/p>\n

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Why You Need Structured Data for SEO<\/h2>\n

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While Google is continuously improving its algorithms and the way bots interpret information, things tend to slip through the cracks and your information might not be presented in a way that suits your conversions and goals.<\/p>\n

That alone is a reason to seriously consider implementing markups in your content. but there are also other advantages worth mentioning<\/p>\n

Studies have shown that structured data can noticeably boost a search engines result page listing click-through rate. This is especially true when you’re able to use a review markup or a product markup.<\/p>\n

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Why?<\/p>\n

Because three things happen simultaneously:<\/p>\n

First, your content stands out from the rest. One of the key aspects of SEO copywriting is letting your readers know they’ve come to the right place right from the get-go. If they trust you have the answers they need, they’ll stay on your website.<\/p>\n

In a way, Structured data in SEO allows you to do that before they even click your listing. This causes your clickthrough rate to increase.<\/p>\n

Second, you’re presenting yourself as an authoritative source of information straight away: A product that has a 5-star review visible on the listings will attract the user’s attention while letting Google know exactly what this webpage is about.<\/p>\n

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Lastly, conversions also increase because there’s a larger number of people looking at your listings. Assuming that your copywriting is on point and that you’ve optimized for conversions, you’ll notice additional conversions in the long run.<\/p>\n

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Structured Data and Competitive Verticals<\/b><\/h3>\n

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Competing against others in :<\/p>\n