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SEO Copywriting<\/strong>\u00a0is an essential skill all businesses need in their arsenal.<\/p>\n So many SEOs are obsessed with writing to search engine bots. They over-optimize their content and forget the main goal:<\/p>\n Creating content that their audience loves.<\/p>\n Today, we’re going to teach you how to do both<\/strong>. These guidelines will help you create engaging content that both ranks well in Google and boosts your conversions<\/a> month after month.<\/p>\n Let\u2019s begin!<\/p>\n <\/p>\n <\/p>\n <\/p>\n Copywriting is all about persuading, informing or inspiring others<\/strong> to take action. Needless to say, it’s impossible to do any of these things without fully understanding your audience.<\/p>\n Immersing yourself in your customer’s mentality<\/strong>, what their burning needs are and how your products and services can help them is essential to the craft.<\/p>\n Once you’re able to do that, all you need is a solid sentence structure and tons of practice<\/strong>.<\/p>\n SEO Copywriting is all about performing the essential tasks a copywriter would do while complying with search engine optimization parameters<\/strong> that allow you to rank for specific keywords.<\/p>\n An excellent SEO Copywriter can help you:<\/p>\n This means that a competent SEO copywriting service<\/strong> will improve every single written piece of content in your marketing strategy, such as:<\/p>\n And more.<\/p>\n Before we get into the advanced SEO copywriting tips<\/strong>, we must understand the basic keywords parameters.<\/p>\n <\/p>\n <\/p>\n <\/p>\n When it comes to SEO copywriting, crafting compelling content for our audience should be the top priority.<\/p>\n But the fact is, we need to comply with certain parameters that:<\/p>\n We do this by incorporating previously researched keywords into our written pieces.<\/p>\n Most SEO experts<\/a> recommend that your\u00a0main keyword<\/strong>\u00a0is:<\/p>\n And that your\u00a0main keyword density<\/strong>\u00a0is around 1-1.5% in your content.<\/p>\n Several SEO companies rather use TF*IDF optimization<\/a> on their content, a process that we’ve reviewed in the past.<\/p>\n TF*IDF optimization is so popular because it allows you to include LSI keywords in your content.<\/p>\n LSI keywords stand for Latent Semantic Indexing keywords<\/a>, and they’re basically your main keyword\u2019s closely related words (at least in Google’s eyes).<\/p>\n <\/p>\n <\/p>\n LSI keywords<\/strong> are more important than ever because Google has continuously improved its algorithms to better understand context and search patterns.<\/p>\n Incorporating these related terms will, in turn, help you rank for additional keywords<\/strong> as well.<\/p>\n Here are some LSI keywords for the keyword “best tennis shoes”. Google suggest<\/strong> is an amazing source for these.<\/p>\n <\/p>\n <\/p>\n Depending on their search volume, you’ll want to include these as part of your H2 and H3 tags as well and expand on them. Google could consider your content as the go-to source for said keywords and earn you extra traffic<\/strong>.<\/p>\n Structuring your content around these keywords through headlines is another basic task you’ll need to complete on each written article you publish.<\/p>\n Here’s how:<\/p>\n <\/p>\n <\/p>\n <\/p>\n Headlines are incredibly important, especially in our information-packed era.<\/p>\n We’re constantly bombarded with information and many of us don’t have time to read past a headline.<\/p>\n No wonder news outlets publish outrageous headlines all the time!<\/p>\n The challenge in SEO Copywriting is to include our target keywords on title tags while keeping them spicy and interesting!<\/strong><\/p>\n Here are a few tips that can help you hook your audience and get more views:<\/p>\n <\/p>\n <\/p>\n Numbers are a big deal, and the more specific they are, the better.<\/p>\n In fact, we\u2019re using this tip right now.<\/p>\n Compare these two headlines:<\/p>\n The first option has our target keyword and matches search intent (people want to master SEO copywriting in a practical way).<\/p>\n But option number two has a stronger headline<\/strong>. It\u2019s using odd numbers, uses a power word (more on these later) and matches search intent the same way option #1 would.<\/p>\n Even from an objective point of view, the\u00a0data shows<\/a>\u00a0that headline #2 will stand a better chance of catching our audience’s attention. And it took us 15 seconds<\/strong> to supercharge it.<\/p>\n There are of course other forms of headlines such as:<\/p>\n But headlines with numbers just seem to completely overpower the rest. Probably because they appeal to the logical side of our brain.<\/p>\n Don\u2019t get overly analytical just yet though, because connecting with emotions<\/strong> is another great SEO copywriting headline boosting technique you\u2019d do well to use!<\/p>\n <\/p>\n <\/p>\n <\/p>\n Connecting with your target audience’s emotions is a marketing principle. Applying it to your headlines through the use of “power words” is no doubt a smart move<\/strong>.<\/p>\n Here are some of our favorite ones:<\/p>\n Adding one of these power words<\/strong> to your headlines is an excellent way to spark your audience’s interest and improve clickthrough rates across the board.<\/p>\n Another excellent way to get your prospect\u2019s attention is by appealing to their scarcity mentality.<\/strong><\/p>\n <\/p>\n <\/p>\n <\/p>\n Ever felt like you’re about to miss out on a game-changing opportunity if you don\u2019t act quickly?<\/p>\n It can be especially heartbreaking even when there’s no money involved.<\/p>\n This is why the “you snooze you lose” angle is everywhere<\/strong> in sales.<\/p>\n Some of the most common headline superchargers are:<\/p>\n These sorts of headlines are most effective on landing pages, call to actions and e-mail marketing campaigns.<\/p>\n Small disclaimer: use these strategically<\/strong>. You’re appealing to your audience’s scarcity mentality and if you continuously have 50% off sales, you’ll run your finances to the ground and tire your customers.<\/p>\n They might even think your products are just … Not good.<\/p>\n Else, why have year-long discounts on them?<\/p>\n Let\u2019s continue with content structuring.<\/strong><\/p>\n <\/p>\n <\/p>\n <\/p>\n An amazing way to structure your blog posts, newsletter emails and landing pages is with the AIDA formula<\/strong>.<\/p>\n The AIDA formula has been around for quite some time, and it works just as well today.<\/p>\n AIDA stands for:<\/p>\n You can structure entire blog posts<\/strong> around AIDA, (simply by repeating the formula on every section), or you can speak to your subscribers via email and pitch them a product.<\/p>\n Having a standardized formula you can follow to increase conversions is great.<\/p>\n But when it comes to SEO copywriting there\u2019s a very important Google Analytics<\/a> metric you need to track and improve: session time.<\/p>\n <\/p>\n <\/p>\n <\/p>\n Your audience\u2019s session time, also known as dwell time, basically tells you how interesting your content is.<\/p>\n Google is all about offering the best possible results for a given query, and if you don\u2019t measure up, your rankings will drop.<\/p>\n This is why we want you to have some guidelines that can make each piece of content super engaging and easy to interact with.<\/strong><\/p>\n Let\u2019s start with content formatting!<\/p>\n <\/p>\n <\/p>\n When it comes to boosting dwell time, you’ll want your content to be readable.<\/p>\n Paragraphs need to be very short, anywhere between 1-3 sentences long, and each sentence should have 12 to 20 words.<\/p>\n Studies show that content written with this format\u00a0maximizes comprehension<\/a>\u00a0and engagement.<\/p>\n Short sentences are easy to read and comprehend because they act as tiny bits of information that your readers can quickly digest and move on.<\/p>\n Addressing your readers the right way is equally important<\/strong>. Here\u2019s how:<\/p>\n <\/p>\n <\/p>\n <\/p>\n Generic content is boring.<\/p>\n Saying that “Many struggle to grasp SEO copywriting. They’ve tried paid courses. But it doesn’t work<\/em>”<\/p>\n Is pretty dull. By properly addressing our audience, we can make this small sentence a lot better.<\/p>\n Let’s try again:<\/p>\n “If you’re here, then you’re probably struggling with your SEO copywriting. You might’ve even bought an e-book with all sorts of copywriting tricks. And they didn’t work.<\/em><\/p>\n That ends today.<\/em><\/p>\n Put your wallet away because we’re here to give you practical, SEO copywriting tips that actually work!<\/em><\/p>\n Here’s our first tip: (\u2026)<\/em>”<\/p>\n Isn’t that better?<\/p>\n You’re writing to someone else that needs your products and services<\/strong>. They’re real people with real problems.<\/strong><\/p>\n Acknowledge them at all times! Use their language<\/strong>, connect with their emotions (frustration, anger, hope) and be genuine.<\/strong><\/p>\n Trust us, you\u2019ll notice results very quickly once you do.<\/p>\n Let’s move on to another hot topic: improving your content readability score.<\/p>\n <\/p>\n <\/p>\n <\/p>\n Ever heard of the KISS principle<\/strong>?<\/p>\n It stands for, “Keep It Simple, Stupid!<\/strong>”<\/p>\n This means that you don’t get a cookie for using big words.<\/p>\n Your readers want your knowledge and they want it fast and easy to read.<\/p>\n Here are some examples:<\/p>\n You get the point.<\/p>\n We at\u00a0blackhatlinks<\/a>\u00a0like to keep it simple too:<\/p>\n You need to rank fast, and topple your competitors while your niche is relevant<\/strong>?<\/p>\n Then you need to build your domain rating with our PBN backlinks.<\/p>\n We\u2019ve fulfilled over 234,000 orders as of today. And with over 24,400 satisfied customers, we\u2019re leaders and innovators in our (very competitive) industry.<\/p>\n <\/p>\n <\/p>\n Our staple is offering each of our clients\u2019 safe links<\/strong> that stand the test of time and get them on the highway to success<\/strong>.<\/p>\n But if you\u2019ve already tried our services and just need a tool that helps you remove unnecessary wordiness and complicated words, then we recommend Hemingway.<\/p>\n <\/p>\n <\/p>\n Paste your written content and let the app do the heavy lifting. We promise your article will be considerably cleaner and easier to read after it’s done!<\/p>\n Let\u2019s continue with social proof.<\/p>\n <\/p>\n <\/p>\n Social proof, also known as testimonials, can push your prospects from the “interest” phase, straight to the “action” phase in your sales funnel.<\/p>\n They’re one of the top sales weapons today. They’re so good that SEO copywriters make entire articles out of testimonials.<\/p>\n They’re called case studies.<\/p>\n <\/p>\n <\/p>\n Brian Dean explains how to get the most out of every testimonial that you have:<\/p>\n Consider that your product marked\u00a0a before and after<\/strong>\u00a0in your customers’ life.<\/p>\n Start with the\u00a0before<\/strong>:<\/p>\n <\/p>\n “Before I hired Dan’s pest control service, I had roaches and all sorts of bugs in my kitchen.<\/em><\/p>\n I tried getting rid of them myself, but it was too late: they had taken over my property.<\/em>”<\/p>\n <\/p>\n Follow up with the\u00a0after<\/strong>:<\/p>\n <\/p>\n “That’s when I decided to call Dan’s pest control.<\/em><\/p>\n He answered my phone call and dropped by within an hour. He was fast and ruthless: the bugs didn’t even know what hit them<\/em>”<\/p>\n <\/p>\n And finally,\u00a0how they’d recommend your business<\/strong>:<\/p>\n <\/p>\n “If your kitchen is crawling with bugs and messing with your children and pets, then I can’t recommend Dan’s pest control enough. My house is finally my own and the bugs are gone!<\/em>”<\/p>\n <\/p>\n This is an incredibly powerful testimonial<\/strong>. It’s written in story format<\/strong>, sounds genuine and speaks to your prospect’s burning needs and fears<\/strong>.<\/p>\n Once you start raking in your social proof, then you’d do well to plug them in at any chance you get.<\/p>\n <\/p>\n <\/p>\n As a parting tip, consider using tools such as Grammarly<\/a>, Wordable or Hemingway to clean up your content’s grammar and overall readability score.<\/p>\n Use plenty of imagery and never forget to include your Call To Actions using the guidelines we’ve covered in this guide.<\/p>\nWhat is SEO Copywriting<\/h2>\n
![\"What](\"https:\/\/www.blackhatlinks.com\/blog\/wp-content\/uploads\/2020\/03\/what-is-seo-copywriting.png\")
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SEO Copywriting and Keywords<\/h2>\n
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<\/p>\n![\"LSI](\"https:\/\/www.blackhatlinks.com\/blog\/wp-content\/uploads\/2020\/03\/lsi-keywords-example.png\")
<\/p>\nSEO Copywriting: Powerful Headlines<\/h2>\n
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<\/p>\nUser Numbers in your Headlines<\/h3>\n
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Emotional Headlines<\/h3>\n
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Limited Time Headlines<\/h3>\n
![\"SEO](\"https:\/\/www.blackhatlinks.com\/blog\/wp-content\/uploads\/2020\/03\/seo-copywriting-limited-time-headlines.png\")
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The AIDA Formula<\/h2>\n
![\"SEO](\"https:\/\/www.blackhatlinks.com\/blog\/wp-content\/uploads\/2020\/03\/seo-copywriting-aida-formula.png\")
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Improving Session\/Dwell Time<\/h3>\n
![\"SEO](\"https:\/\/www.blackhatlinks.com\/blog\/wp-content\/uploads\/2020\/03\/seo-copywriting-dwell-time-boosters.png\")
<\/p>\nSEO Copywriting: Content Formatting<\/h3>\n
Address your Audience Directly<\/h3>\n
![\"SEO](\"https:\/\/www.blackhatlinks.com\/blog\/wp-content\/uploads\/2020\/03\/seo-copywriting-addressing-audiences.png\")
<\/p>\nHigh Readability Score<\/h3>\n
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![\"Buy](\"https:\/\/www.blackhatlinks.com\/blog\/wp-content\/uploads\/2020\/03\/buy-safe-pbn-backlinks.png\")
<\/a><\/p>\n![\"SEO](\"https:\/\/www.blackhatlinks.com\/blog\/wp-content\/uploads\/2020\/03\/seo-copywriting-hemingway.png\")
<\/p>\nInclude Social Proof<\/h3>\n
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<\/p>\nFinal Words<\/h2>\n