lower your bounce rates<\/strong> average to healthy levels, or make them even lower in order to optimize your conversions.<\/p>\nAnd that’s exactly what we\u2019re going to do.<\/p>\n
<\/p>\n
How To Lower Bounce Rate<\/h2>\n
<\/p>\n
![\"What](\"https:\/\/www.blackhatlinks.com\/blog\/wp-content\/uploads\/2020\/01\/what-is-a-good-bounce-rate-how-to-lower-bounce-rate.png\")
<\/p>\n
<\/p>\n
Improve Content Readability<\/h3>\n
Nobody likes walls of text.<\/p>\n
For many, it brings them back to college days and obligatory mandatory readings. Clicking a PDF file only to be met by a page full of text wasn’t cool.<\/p>\n
Our first advice is: don’t do this to your readers!<\/p>\n
If you’re guilty of doing this, don’t worry! Don’t re-write your entire article yet.<\/p>\n
All you need to do is give it some format following these tips:<\/p>\n
<\/p>\n
Break up big paragraphs:<\/h4>\n
Content that you can skim through is content that lowers bounce rates. It’s as simple as that.<\/p>\n
Wall of texts have zero space between them; thus, it can’t be easily skimmed through.<\/p>\n
Start by breaking up big paragraphs into 1-2 sentence mini-paragraphs.<\/p>\n
Trust us: Using the remaining white space coupled with multimedia resources will help you reach ideal bounce rates.<\/p>\n
<\/p>\n
Ideal font size:<\/h4>\n
Everyone has their own suggestions of what the ideal font size is.<\/p>\n
We think its best to optimize for mobile users first so we use 18 pixels.<\/p>\n
Anywhere between 17px and 20px can work though! Feel free to run your own tests.<\/p>\n
<\/p>\n
Use Multimedia<\/h4>\n
<\/p>\n
![\"How](\"https:\/\/www.blackhatlinks.com\/blog\/wp-content\/uploads\/2020\/01\/what-is-a-good-bounce-rate-media.png\")
<\/p>\n
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Studies show that we are most likely to remember images than words (written or spoken!).<\/p>\n
And it just so happens that content with lots of imagery tends to perform better in general.<\/p>\n
This goes to show how important user experience is in SEO. This is why we suggest you kill two birds with one stone:<\/p>\n
Seeing how images help users retain information, add some carefully designed Call-To-Actions in the form of images throughout your content!<\/p>\n
Not only will this boost conversions: it will lower your average bounce rate too!<\/p>\n
You’ll still have to use non-CTA imagery throughout your content of course. And trust us, with your newly acquired white spaces, there’ll be plenty of opportunities to do so.<\/p>\n
<\/p>\n
Use headlines<\/h4>\n
Headlines are an integral part of copywriting and written language though. They help us segment content quite effectively.<\/p>\n
So, if your content is particularly dense, adding headlines to separate sections or emphasize a point will do wonders.<\/p>\n
From an SEO standpoint, this will allow your content to rank for more keywords too! We recommend including some LSI keywords and expanding on them whenever possible.<\/p>\n
<\/p>\n
Lists \/ Bullet Points<\/h4>\n
<\/p>\n
![\"How](\"https:\/\/www.blackhatlinks.com\/blog\/wp-content\/uploads\/2020\/01\/how-to-lower-your-bounce-rate-lists.png\")
<\/p>\n
<\/p>\n
Making lists will force you to condense important information into tiny bits that your audience will love.<\/p>\n
Use them to your advantage!<\/p>\n
So, to summarize content readability<\/strong>:<\/p>\n\n- Break paragraphs into 1-2 sentence mini-paragraphs<\/li>\n
- Use headlines<\/li>\n
- Add multimedia to your written content (images, videos, etc.)<\/li>\n
- Make lists<\/li>\n<\/ul>\n
Now that your content has been revamped, let\u2019s talk about loading times<\/p>\n
<\/p>\n
Cut Down Loading Times<\/h3>\n
Google themselves have stated that slow-loading pages have higher bounce rates.<\/p>\n
To be honest, a few of us have contributed to this statistic.<\/p>\n
Trying to buy a product from a website that takes ages to load on mobile ticks us off.<\/p>\n
So, we leave and make sure their competitors get our money.<\/p>\n
Pleasing (somewhat) petty users like ourselves is fairly simple though: Just head over to Google’s Page Speed tool<\/p>\n
![\"Technical](\"https:\/\/www.blackhatlinks.com\/blog\/wp-content\/uploads\/2019\/02\/technical-seo-pagespeed-insights.png\")
<\/p>\n
This tool analyzes your entire website (including its code) and gives you a score. This score gives you an idea of how much work is ahead of you.<\/p>\n
Next, click on “Opportunities”<\/p>\n
You’ll find a laundry list of things you can do to lower your loading times and get a good bounce rate.<\/p>\n
There\u2019s a good chance image files are sticking like a sore thumb. Here\u2019s how to fix that:<\/p>\n
<\/p>\n
Optimizing Images for Speed<\/h4>\n
<\/p>\n
![\"How](\"https:\/\/www.blackhatlinks.com\/blog\/wp-content\/uploads\/2020\/01\/how-to-lower-your-bounce-rate-load-times.png\")
<\/p>\n
<\/p>\n
SEO experts agree that images tend to be the main reason behind long loading times. In our experience, this is true.<\/p>\n
First, what we like to do is use Caesium (or Mass Image Compressor) for lossless compression. This means that your image’s file size will decrease without compromising your image’s quality.<\/p>\n
Alternatively, you can use a WordPress plugin such as WP Smush or EWW Image Optimizer.<\/p>\n
They’ll streamline the entire process for you, but keep in mind their free versions have limitations.<\/p>\n
We like to use as little plugins as possible and go with traditional image compressors, but this is merely a preference.<\/p>\n
As long as you compress all your images, you’ll notice a big difference.<\/p>\n
<\/p>\n
Implementing a Cache<\/h4>\n
<\/p>\n
Many web hosting providers include their very own cache plugin for your WordPress installations.<\/p>\n
In case yours doesn’t, we recommend W3 Total Cache or WP Rocket. They both come with extra features you can play around with, but we highly recommend you backup your WordPress before doing so.<\/p>\n
Sadly, some WordPress themes don’t synergize well with some of the more advanced settings and could break.<\/p>\n
Our advice? Try them only as a last resource. First, you should try using a content delivery network.<\/p>\n
<\/p>\n
Use a Content Delivery Network<\/h4>\n
<\/p>\n
Our favorite speed booster comes in the form of a Content Delivery Network<\/strong> (CDN).<\/p>\nCDNs find out where your visitor is located and loads your website’s resources straight from a server near them. This drastically cuts down on loading times.<\/p>\n
They’re fairly easy to set up and are well worth the money.<\/p>\n
Once you\u2019re done optimizing your website\u2019s loading times, it\u2019s time we re-touch your content with links to lower bounce rates.<\/p>\n
<\/p>\n
Lower Bounce Rates with Links<\/h3>\n
<\/p>\n
![\"How](\"https:\/\/www.blackhatlinks.com\/blog\/wp-content\/uploads\/2020\/01\/how-to-lower-your-bounce-rate-internal-links.png\")
<\/p>\n
<\/p>\n
Setting up internal links throughout your content is a proven SEO tactic. But a very underrated aspect of doing this is that it helps lower bounce rate.<\/p>\n
Mainly because you’re encouraging them to interact with other parts of your website.<\/p>\n
Internal links also help from a conversion optimization standpoint.<\/p>\n
Setting up Call-to-Actions is excellent for conversions, but it just so happens that a large portion of online buyers browses (on average) five different pieces of content before converting.<\/p>\n
Either way you look at it, it’s something you should be doing now.<\/p>\n
Also, make sure that all your internal links open in a new tab. This will simultaneously extend session times and engagement!<\/p>\n
<\/p>\n
Final Words<\/h2>\n
<\/p>\n
As a parting tip, we’d highly recommend you look into segmenting your traffic sources in Google Analytics.<\/p>\n
Interpreting your web metrics in order to reach a good bounce rate<\/strong> is an ongoing process and this small step will do wonders in the long run.<\/p>\nHowever, if you\u2019re still struggling to get people to visit your website, we highly recommend you build your website\u2019s authority and rankings with proven professionals.<\/p>\n
<\/p>\n
![\"Buy](\"https:\/\/www.blackhatlinks.com\/blog\/wp-content\/uploads\/2020\/01\/buy-pbn-backlinks-2.png\")
<\/p>\n
<\/p>\n
We at Blackhatlinks offer PBN backlinks packages that fit all budgets, with fully customizable links ranging from Trust-Flow 15 all the way to 40 that can get you on Google\u2019s first page in record time<\/a>, where all the juicy traffic and money is!<\/p>\nThanks for reading this guide!<\/p>\n","protected":false},"excerpt":{"rendered":"
What is a Good Bounce Rate, And How to Get It: Full Guide Those of us that work in the search engine optimization industry continuously strive to optimize websites in order to increase traffic and conversions. But sometimes, there’s zero data to work with: users are literally entering a webpage and exiting it […]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,2],"tags":[205],"class_list":["post-1229","post","type-post","status-publish","format-standard","hentry","category-onsite","category-seo","tag-bounce-rate"],"_links":{"self":[{"href":"https:\/\/www.blackhatlinks.com\/blog\/wp-json\/wp\/v2\/posts\/1229","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.blackhatlinks.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.blackhatlinks.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.blackhatlinks.com\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.blackhatlinks.com\/blog\/wp-json\/wp\/v2\/comments?post=1229"}],"version-history":[{"count":17,"href":"https:\/\/www.blackhatlinks.com\/blog\/wp-json\/wp\/v2\/posts\/1229\/revisions"}],"predecessor-version":[{"id":1311,"href":"https:\/\/www.blackhatlinks.com\/blog\/wp-json\/wp\/v2\/posts\/1229\/revisions\/1311"}],"wp:attachment":[{"href":"https:\/\/www.blackhatlinks.com\/blog\/wp-json\/wp\/v2\/media?parent=1229"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.blackhatlinks.com\/blog\/wp-json\/wp\/v2\/categories?post=1229"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.blackhatlinks.com\/blog\/wp-json\/wp\/v2\/tags?post=1229"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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